Last Updated: February 28, 2025

MuseMuse Holdings Ltd (“MuseMuse,” “we,” “us,” or “our”) provides a website (the “Site”) and a corresponding mobile application (the “App”) that offers self-guided museum tours and cultural content. To make this Privacy Policy easier to read, the Site, our services, and the App are collectively referred to as the “Services.”

This Privacy Policy explains how we collect, use, and share your personal information, as well as your rights under applicable data protection laws.

1. Scope

This Privacy Policy applies to personal information processed by MuseMuse in connection with our Services, including through our website, mobile app, and any related communications.

2. Personal Information We Collect

The type of personal information we collect depends on how you interact with our Services. We collect information in three ways: (A) information you provide to us, (B) information collected automatically, and (C) information from third-party sources.

A. Information You Provide to Us

We collect personal information that you provide directly, including:

• Account Information – When you create an account, we may collect your name, email address, and password.
• Purchases and Subscriptions – If you purchase a subscription or tour, our payment processor collects your billing details and payment information. We do not store payment card details.
• Customer Support & Communications – When you contact us for support or inquiries, we collect your email address and any other information you provide.
• Marketing Preferences – If you opt-in to receive marketing emails, we store your preferences for communication.

B. Information Collected Automatically

When you use our Services, we automatically collect certain data, including:

• Usage Data – Information about how you interact with our Services, such as the pages you visit, the content you engage with, and the time spent on the app.
• Device Information – Your IP address, browser type, operating system, and device identifiers to ensure compatibility and security.
• Cookies & Tracking Technologies – We use cookies and similar tracking technologies to enhance your experience. You can manage your cookie settings in your browser.

C. Information from Other Sources

We may collect personal information from third-party sources, such as:

• Social Media & Login Providers – If you sign up using Google or Apple, we receive limited profile information.
• Analytics Providers – We use analytics services to understand user engagement trends.

3. How We Use Your Information

We use your personal information to:

A. Provide and Improve Our Services

• Manage your account and subscription.
• Deliver personalized content and recommendations.
• Process transactions securely through third-party payment providers.
• Respond to customer support requests.

B. Administrative Purposes

• Monitor, prevent, and detect fraud, security threats, or illegal activity.
• Maintain system performance and fix technical issues.
• Comply with legal and regulatory obligations.

C. Marketing and Communications

• Send newsletters, updates, and offers (if you have opted in).
• Conduct surveys to improve our Services.
• You can opt out of marketing at any time via unsubscribe links in our emails.

4. How We Share Your Information

We do not sell or rent your personal data. However, we may share your information with:

• Service Providers – Trusted third parties that assist in processing payments, hosting our infrastructure, or analyzing app usage.
• Legal and Regulatory Authorities – If required by law or to protect our legal rights.
• Business Transfers – If MuseMuse is acquired or undergoes restructuring, your data may be transferred to the new entity under the same privacy standards.

5. Your Privacy Choices & Rights

You have rights under UK GDPR regarding your personal information:

• Access – Request a copy of the data we hold about you.
• ‍Correction – Request corrections to inaccurate data.
• ‍Erasure – Request deletion of your data when legally permissible.
• ‍Restrict Processing – Ask us to limit how we process your data.
• ‍Object to Processing – Object to direct marketing or other processing activities.
• ‍Data Portability – Request a structured, machine-readable copy of your data.

To exercise these rights, email us at contact@musemuse.app. We will respond within 30 days.

6. Security of Your Information

We take reasonable technical and organizational measures to protect your personal data from unauthorized access, loss, or misuse. These measures include:

• Encryption – Secure transmission of data.
• ‍Access Controls – Restricting access to personal data to authorized personnel only.
• ‍Regular Security Audits – Continuous monitoring and vulnerability testing.

However, no system is 100% secure, and we encourage you to take precautions, such as using strong passwords and keeping login credentials private.

7. International Data Transfers

MuseMuse is based in the UK, but some of our service providers may operate in other countries. When we transfer your data outside the UK, we:

• Use adequacy agreements (for data transfers to approved countries).
• Implement Standard Contractual Clauses (SCCs) to ensure protection.

By using our Services, you consent to such transfers, where legally required.

8. Data Retention

We retain your personal information only for as long as necessary:

• Account Data – Stored until you delete your account.
• ‍Transaction Data – Retained for legal and tax compliance.
• Marketing Data – Retained until you unsubscribe.

If you request data deletion, we will erase your personal data unless required for legal reasons.

9. Age Restrictions

MuseMuse is not intended for users under 16. If we discover that a minor has provided us with personal data, we will delete it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If there are material changes, we will notify you via email or in-app notifications.

Last updated: February 28, 2025

By continuing to use our Services, you accept the updated Privacy Policy.

11. Contact Us

If you have any questions or concerns, reach out to us:

MuseMuse Holdings Ltd
71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: contact@musemuse.app

We are happy to assist with any privacy-related inquiries!

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